Here's a tasty piece of news. Marketwatch is reporting that Burger King has signed a deal for the development of a set of branded games for mobile phones. This follows last year's offering of three Xbox 360 console games featuring "The King" ("Pocketbike Racer," "Big Bumpin'", and "Sneak King") which sold over 2 million copies!
The games will be produced by Mobliss, a company which has publishing agreements with Sprint, AT&T, Alltel, Verizon and T-Mobile, which means the games will have significant consumer availability.
This isn't the first time Burger King has willingly embraced new marketing techniques and reaped benefits. From its successful viral marketing campaign with "Subservient Chicken" to its user-generated content site at PetMoustache.com, BK continues to show itself as an industry leader.
This lastest effort is an equally smart move. "The King" character has rejuvenated Burger King's mind-share and BK's willingness to embrace branded games has really upped the fun level of a brand that has to compete with the world's most famous clown.
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