Showing posts with label jeans. Show all posts
Showing posts with label jeans. Show all posts
Wednesday, October 8, 2008
Unbutton Your Beast: Levi's Lets it Out
There's a beast in my jeans and it wants to talk to you! Yeah, that's the basic premise behind Levi's new "Unbutton Your Beast" viral campaign. Unbutton Your Beast is simple, bold, funny and exposes you (pun intended) to the brand and the product being pitched in an unmistakable way. I give Levi's a big thumb's up for stepping up, and "going there" with this viral campaign.
Labels:
jeans,
levis,
online branding,
viral marketing
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