Thursday, January 15, 2009

Whopper Sacrifice: Sacrificed

So apparently you can get in trouble for virtual human sacrifices as well as real ones. Just a week after the launch of Whopper Sacrifice, Burger King has been forced to alter a key element of the wildly successful Facebook app. During the last week, the app was used by 82,000 people to delete over 230,000 friendships on Facebook. Sacrificing at least 10 friends secured a coupon for a free Whopper at Burger King.

Facebook has claimed that the app's method of notifying the friends being deleted that they are being sacrificed is a privacy violation and runs counter to the interests of the users. Something about that argument sounds as funky to me as last Wednesday's french fry grease. Facebook may welcome with open arms an application that strengthens the network between its users and prompts increased use and page views, but it looks to me like they don't want anybody influencing their users to cut back at all.

I doubt we've heard the last of this one. You don't mess with the King, and you don't taunt someone who already markets an "Angry Whopper"

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