Apparently, the day-glo colors and graffiti-inspired shapes of the 1980's will be completely back in vogue by the 2012 Olympics in London. At least, that's what I gather by looking at the new logo and website for the 2012 Olympic and Paralymic Games. When I first loaded up the site, I was certain that I hadn't found an "official" olympics website. It seems that even the organizers themselves aren't confident, since one of the main activities of the site is to encourage the public to create OTHER designs.
So what would make this trainwreck of a logo even more of a mess? How about animating it in a way that fails the Harding FPA machine test, which identifies video content that can cause epileptic seizures? Yeah, that would count as a double-disaster. According to CNet, they had to remove the video clip from the London 2012 website. This confirms that the London 2012 online brand is bad enough to actually kill someone. That HAS to be a first!
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